Founder of The Estate Experience Consultancy

With over 25 years in international luxury hospitality and private estate management, Olaf Born founded The Estate Experience Consultancy to help stately homes, heritage estates and private venues realise their full potential as places of experience, elegance and belonging.

Having held key senior leadership roles with some of the world’s most prestigious institutions — including Castle Ashby House in Northamptonshire, The Peninsula Group, The Repulse Bay in Hong Kong, The Hong Kong Club and London’s historic Garrick Club — Olaf brings a unique blend of global insight, operational excellence and deep respect for heritage.

Throughout his career, he has revitalised landmark properties, elevated service standards, led award-winning hospitality teams and delivered large-scale transformation projects — all while preserving the character and integrity of each place.

Now based in the UK, Olaf works directly with estate owners, trustees and hospitality leaders to:

• Develop guest-led hospitality strategies

• Enhance visitor experiences and event programming

• Reimagine brand storytelling and visual identity

• Support cultural and commercial regeneration

• Create sustainable communities within estate settings

Whether repositioning an estate, launching a new guest offer or advising on the long-term vision of a heritage property, Olaf brings insight, discretion and hands-on expertise to every project.

Olaf's career is built on decades of global experience, operational excellence, and a deep respect for heritage. His approach is grounded, collaborative, and focused on real results.

His ethos is simple: to honour the past, elevate the present and help build experiences that endure.